Conference Program
Adding Value through Environmental Marketing: Opportunities for Food Producers, Processors and Retailers
A two-day conference with special focus on production, marketing and distribution of field crops, meat and dairy products in the upper midwest and Ontario
Final Program
| Monday, December 6, 1999 | |
| 7:00 AM | Registration and Continental Breakfast |
| 7:45 AM | Welcome and Introduction Thomas Green, Ph. D., President, IPM Institute of North America, Inc., Madison WI |
| 7:55 AM | Room for Improvement in Production Practices Harold Coble, Ph. D., IPM Coordinator, USDA, Washington, D.C. |
| 8:15 AM | The Market for Environmentally Identified Products Consumers Demand for "Green" Products Harvey Hartman, President, The Hartman Group, Seattle WA |
| 9:00 AM | Lessons from the Organic Experience Katherine DiMatteo, Executive Director, Organic Trade Association, Greenfield MA |
| 9:20 AM | Establishing the Largest Organic Brand Mark Retzloff, Senior Vice President, Horizon Organic Dairy, Longmont CO |
| 10:00 AM | Break |
| 10:30 AM | IPM Label Products on supermarket Shelves William Pool, Manager, Agricultural Production and Research, Wegmans Food Markets, Rochester NY Curt Petzoldt, Asst. Director, NYS IPM Program, Cornell University, Geneva NY |
| 11:15 AM | Audience-Led Discussion with Presenter Panel Coble, Hartman, DiMatteo, Retzloff, Pool, Petzoldt |
| 12:00 Noon | Lunch and Presentation: Environmental Management Systems and Standards: ISO 14000 Jeff Wilson, Owner, Birbank Farm, Orton Ontario Tom O'Neill, Manager, Norfolk Fruit Growers, Ontario |
| 1:15 PM | Exporting Environmentally Identified Grains Dan Burke, President, Pacific Soybean and Grain, San Francisco CA |
| 1:55 PM | Natural Foods Distribution and Marketing Ron Lautrup, National Commodities Mgr., United Natural Foods, Inc., Dayville CT |
| 2:35 PM | Break |
| 3:05 PM | Key Lessons from New Experiments The Food Alliance Deborah Kane, Executive Director, Portland OR |
| 3:20 PM | Ontario Farm Plan Ellen Wall, Research Scientist, University of Guelph Ontario |
| 3:35 PM | Chesapeake MilkTM, Eco-labeled by Environmental Quality Initiative Lori Sandman, Executive Director, Kutztown PA |
| 3:50 PM | IPM Institute of North America Thomas Green |
| 4:05 PM | Audience-Led Discussion with Presenter Panel Wilson, Burke, Lautrup, Kane, Wall, Sandman, Green |
| 4:50 PM | Closing Remarks Harold Coble |
| 7:15 PM | Reception |
| Tuesday, December 7, 1999 | |
| 7:00 AM | Continental Breakfast |
| 7:50 AM | Charge for Breakout Sessions: Ensuring Environmental Marketing Success A facilitated opportunity to examine in detail the issues common to a specific food production chain, make connections with other decision makers in your own and related businesses, and explore opportunities to create ongoing relationships. Breakout 2: Processed Food Grains and Sugar Breakout 3: Potatoes, Fresh and Processed Fruit and Vegetables |
| 9:30 AM | Break |
| 10:00 AM | Repeat of Breakout Sessions (to allow your participation in more than one chain) |
| 11:30 AM | Self-Guided Walking Tour of Posted Reports from Breakout Sessions |
| 12:00 Noon | Lunch, informal presentations and open discussion:
Where to from here? Brief comments from designated listeners on key issues raised during the conference followed by open discussion on needs and plans for the future. |
| 2:00 PM | Conference Close |
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