Fortune, Nov 15, 1993 v128 n12 p14(1) 
                Fuel from old tires. (Elm Energy builds and operates 
                tire-burning power plants) (Brief Article) Carla Rapoport. 
            Full Text: COPYRIGHT Time Inc. 1993 
            With energy prices in Europe as much as twice those in the U.S., 
            it's no surprise that Europeans are guzzling US. ideas for 
            alternative fuels. Elm Energy, a division of the U.S. utility 
            Northern Indiana Public Service, is exporting the latest scheme: a 
            tire-burning power plant big enough to turn 23% of Britain's used 
            tires into electricity each year. 
            Such plants consume about 10% of discarded tires in the U.S. 
            Utilities use about half the energy created, and cement 
            manufacturers the rest. Anne Evans, 37, a former Connecticut tire 
            dealer and now head of Elm Energy, predicts bigger growth potential 
            in Europe and not just because of the higher cost of ordinary fuel. 
            In the U.S., for example, the used-tire market is heavily 
            fragmented. In Europe, the industry has fewer players, so "fuel" 
            supply is more dependable. Big tiremakers like Michelin, Pirelli, 
            and Goodyear, which also sell tires at retail, have already signed 
            long-term contracts to deliver used tires to Evans's door and pay 
            her for taking them. 
            Based on technology developed by Basic Environmental Engineering in 
            Glen Ellyn, Illinois, the new $75 million British plant will also be 
            one of the cleanest power plants in Europe. The cleanliness serves a 
            purpose. Every scrap of the tire left after burning, including steel 
            articles and the gunk in the smoke, is reclaimed and sold back to 
            the tire and construction industries. "We'll use everything but the 
            squeal," says Evans. Located in Wolverhampton, in central England, 
            Elm's first plant opened in October and will supply enough 
            electricity for 25,000 homes in its first year. Next year Elm 
            intends to spend another $45 million on two more such plants in 
            Britain and $75 million on one in Belgium. 
             
             Article A14584769