Easthill Group Inc. (Eastwood Company)
TECHNOLOGY INNOVATION
The Eastwood Company, founded in 1978, is a mail order auto restoration
company located in Malvern, Chester County. The company mails about
three million catalogs each year, including The Auto Shop which
is a catalogue partnership between Sears and Eastwood. The Eastwood
Company's products include abrasive blasting, welding equipment,
painting supplies specialty coatings, and the tools and equipment
necessary for auto restoration.
Eastwood has developed and now markets the first powder coating
system designed for small shops and home hobbyists on the market
today. Eastwood's HotCoat powder coating system utilizes an innovative
patent pending design that produces a safe, environmentally friendly,
affordable powder coating. The HotCoat system retails for only $149,
thousands of dollars less than any other powder coating system available.
Through the development of its powder coating system, Eastwood is
giving the small shop and home hobbyist an alternative to conventional
solvent based products.
Eastwood's patent pending system features a powder coating gun
with a unique static chamber design which permits a lower, safer
voltage than traditionally used in industry. Eastwood offers a wide
range of powder colors in quantities and costs that the home hobbyist
can afford. With the HotCoat system, Eastwood includes an 8-oz.
can of black powder which covers the equivalent of two to three
aerosol cans of paint and costs less. The can is recyclable and
has none of the VOC and disposal hazards of aerosols. The HotCoat
system generates essentially zero waste since the user can collect
and reuse any over-spray. The Eastwood Company conservatively estimates
that the HotCoat powder coating system has eliminated the use of
over 30,000 aerosol paint cans with the potential of emitting over
9,900 pounds of solvents into the atmosphere.
Since its introduction in early 1988, thousands of customers are
using the HotCoat system. More than 3,000 units and 11,000 cans
of powder have been sold and sales are increasing exponentially.
Eastwood's future plans include introducing its product into non-automotive
markets.
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Easthill Group Inc.
(Eastwood Company)
580 Lancaster Avenue
Malvern, PA 19355
Chester County
Contact:
Mark Robidoux
610-640-1450 ext. 2207
610-644-1028 (fax)
Marketer@checsco.com
Organization Type:
Small Business
Waste Reductions:
35,000 lbs solvents,
estimated
Financial Benefits:
$1.5 million estimated
sales
Other Benefits:
Improved consumer health
Increased public
awareness
New markets
"Eastwood's HotCoat powder coating system utilizes an innovative
patent pending design producing a safe, environmentally friendly,
affordable powder coating system."
-Mark Robidoux
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